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Some leads are worth millions. Treat them that way.

Your best prospects get a hundred messages a day and delete every one. When it's time to move on a million-dollar account, you don't get a second chance — generic outreach isn't an option.

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Here's what breaks through to a buying committee — instead of getting ignored.

I send every stakeholder in my target account their own Leeplink.

https://jordan-belfort-I-bet-I-can-sell-you-this-pen.leep.to/@keyhoffman
LinkedIn DM with Leeplink preview

My sales intelligence surfaces the pain points specific to this prospect. I record a sixty-second video speaking directly to those problems — my take on what's happening in their business and why I'm reaching out now. Leep takes the transcript and generates everything: the URL, the landing page, the written message.

When every stakeholder in the account receives something that was clearly built for them specifically, you don't burn leads — you open doors.

stratton-oakmont.com

Jordan, remember "sell me this pen"?

0:30

I automated the whole thing. Sales teams using BallpointCRM close 10x more pen deals than your best rep could.

Watch the video. You'll get it.

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Companies Using BallpointCRM

BIC logoSharpie logoPilot Pen logoStaples logoOffice Depot logoZebra Pen logo

Case Studies

Reynolds Pen Company

Increased monthly pen sales from 12,000 units to 89,000 units in 4 months

  • 7x revenue growth
  • Sales cycle cut from 45 to 12 days
  • 92% rep quota attainment

Premier Writing Instruments

Generated $4.2M in new pen contracts in Q1

  • 200+ qualified leads per week
  • 68% close rate on demos
  • Expanded from 5 to 30 reps

Global Office Supply Co.

Reduced pen inventory costs by $1.8M while increasing sales

  • Real-time inventory tracking
  • Automated reorder alerts
  • Zero stockouts in 6 months

What Sales Leaders Say

"We went from manually tracking pen sales in spreadsheets to having real-time dashboards. Our reps are closing deals 3x faster."

"BallpointCRM gave us visibility we never had. We know exactly which pens are selling, which reps need coaching, and where our pipeline is weak."

"I was skeptical about pen-specific software. Then I saw our close rates jump 40% in the first month. Now I can't imagine selling without it."

Ready to sell more pens?

See how BallpointCRM can 10x your pen sales in 90 days.

Book a demo with me | Reply to my LinkedIn message

And here's what they say back (actual responses)

"Really appreciate you taking the time to put that video together. I grabbed some time on your calendar for tomorrow afternoon to chat"

"This made my day. Can I share your video on LinkedIn?"

"Hey! Nice to meet you. This is pretty interesting! Let me get back to you on this, and I'll let you know when I schedule a call."

"Key, thanks. Scheduled for Monday a meeting"

"Hey man, really appreciate the video. I love it."

"hey, this is sweet! also love the video - definitely a unique GTM motion. I will definitely refer everyone we're working with to use Leep, this is exactly what I have always thought should exist, but we just never felt like it was in our core focus. really happy that you're working on this!"

One Account. Every Stakeholder. Zero Overlap.

When the intent signal fires, you don't send one message to the account. You send one Leeplink to each person in the buying committee.

A named account has four or five stakeholders — each with different problems and different reasons to care. The economic buyer gets something different from the champion. The technical evaluator gets something different from the influencer. Leep generates the URL, the landing page, the written message from the transcript automatically.

Nobody in that account gets the same thing. Nobody feels like part of a campaign. That's how you get into an account without burning it.

When the intent signal fires on a high-value account, Leep is how you reach every stakeholder without burning a single one.

Works in Comments Too

Don't just use Leeplinks in DMs. Drop them in LinkedIn comments.

Someone posts about a problem you solve? Comment with your Leeplink. Instant credibility because the URL shows their name and the topic.

https://keyhoffman.leep.to/jordan-belfort-I-bet-I-can-sell-you-this-pen

They click. They watch. They book.

LinkedIn comment with Leeplink

3 Clicks. Chrome Extension. Done.

Install the Leep Chrome extension. Browse to any LinkedIn or X profile. Click Leep. Record 30 seconds. Done.

High-converting video landing page generated instantly.

What you get in 3 clicks:

  • Custom landing page with prospect's name in URL
  • Your video embedded
  • Calendar booking link
  • Client logos and social proof
  • Everything optimized for booked meetings

No editing. No setup. Just fast, high-converting outreach.

Who This Is For

You need to reach people who have every reason to ignore you.

  • AEs working named accounts
  • SDRs and ADRs doing account-based prospecting
  • Enterprise founders selling into their first big accounts
  • VCs and PE firms doing proprietary deal sourcing
  • Partnerships teams reaching strategic targets
  • Executive recruiters sourcing C-suite and VP-level talent

The Problem

Every rep at every competing company got the same intent signal. And every single one of them is about to send the same outreach. AI-generated emails. Cadence sequences. LinkedIn InMails with a first name swapped in. The buying committee at your target account sees hundreds of these every week and deletes almost all of them without reading past the first line.

The channel is broken. And the accounts that matter most are the ones you can least afford to get wrong.

The Solution

You send something that couldn't have been sent to anyone else.

A Leeplink — a landing page with their name and their specific problems built into the URL itself, generated from a sixty-second video you recorded speaking directly to them. Video, written message, booking link. Built in minutes. Impossible to ignore.

How It Works

Intent signal fires

Your sales intelligence tells you it's time to move on an account

Record

You hit record and talk directly to the prospect's problems — sixty seconds

Generate

Leep transcribes the video and generates the URL, the landing page, the written message automatically

Send

You drop the Leeplink in a LinkedIn DM, email, or comment

They convert

They click, they watch, they book

Know Exactly What Happens

You'll know when they opened it, how long they watched, whether they came back, and what they clicked. No more sending outreach into a void. Every Leeplink tells you exactly where you stand.

View Tracking

See when they opened your link, how many times they came back, and if they shared it with anyone

Watch Time

Know if they watched 10 seconds or the full minute. Did they rewatch? That's a signal.

Engagement Signals

Track clicks on your calendar link, GitHub, references. See what caught their attention.

Response Rate

See your conversion rate over time. Learn what works and double down on it.

The difference between spam and outreach is knowing if it worked. Leep tells you exactly what happened.

Where You Use It

LinkedIn DMs. LinkedIn comments. Email. X. Anywhere you're trying to reach a named account and need to stand out. Drop the Leeplink where the conversation is already happening.

LinkedIn DM - SaaS Sales

"Hey Sarah, saw you're leading marketing at DataCorp. Built you a quick video on how we helped similar companies cut acquisition costs by 40%—would love to show you."

https://keyhoffman.leep.to/sarah-datacorp-acquisition-cost-solution
X DM - Founder Outreach

"Michael, loved your thread on Series B fundraising. I'm building in the same space and made you a video on our approach—curious to get your take."

https://keyhoffman.leep.to/michael-series-b-fundraising-approach
LinkedIn Comment - Agency Lead Gen

[On post about struggling with lead gen]

"Great post. Made you a quick video showing how we solved this exact problem for 3 SaaS companies last quarter."

https://keyhoffman.leep.to/alex-lead-gen-case-studies
Email - Enterprise Sales

"Hi Jennifer, I know you're evaluating solutions for your Q2 rollout. Made you a 30-second video walking through how we'd approach it—easier than a long email."

https://keyhoffman.leep.to/jennifer-q2-rollout-solution

Why Video Converts

Text gets deleted. A sixty-second video of your actual face, speaking directly to someone's specific problems, doesn't. In a world drowning in AI-generated outreach, a real human being saying your name and your problems out loud is the most valuable thing you can send.

The Reality

Generic outreach doesn't close million-dollar accounts. Cadences don't break through buying committees. Templates don't get you a second chance on a named account you already burned.

Leep does one thing: it gets you a response from someone who would have ignored everyone else.

Some leads are worth millions. Stop treating them like everyone else.

Leep — Video outreach that converts.